Review on Ellysage

I would like to do a review on the blogshop, Ellysage. I have made two purchases from this blogshop and have enjoyed the shopping experience with them.

Here are the reasons why I like shopping from this blogshop:

1) Ellysage prices their apparels at a fairly reasonable price, with most clothes ranging from $20 to $25. This will be attractive to polytechnic/university students, who are looking for affordable and good quality clothes. 

2) They include colour options for each item (as seen in the image below, in the small circles) so as to give shoppers more options and allow them to match the clothes to their skin tone.

3) When you click on an item, the type of material, measurements of the item and the model's measurements are clearly stated. They also provide different views of the item on the model so that customers can visualise how the item looks like from different angles. All these information is useful for customers so that they will purchase items that best suit them. 

4) Ellysage has a Facebook page where customers who 'like' their page will received updates about new collections and promotions. They include a preview for new collections so that customers can have a sneak peek and can eye on items early so that they can purchase them once the collection is launched. They also have occasional promotions, where customers can get freebies if they spend a certain amount e.g. $50 in an order. 

5) They have an effective ordering and delivery system in place which provides shoppers with an enjoyable online shopping experience. After I had purchased a top from them, they sent status updates about the top such as 'payment verified' and 'processing', as well as to inform me when the item was going to be mailed out. This gives the customer a rough idea when they will receive the package and an assurance that the item will be mailed out to them within the stated period. 

As a Home Economics Teacher teaching clothing and textiles, I will use this blogshop to discuss with my students about consumerism and advertising. These are the aspects that can be covered:

• Needs and wants - customers may buy more than they need due to the low prices offered. This can be tied in with a discussion of the pros and cons of shopping for clothes online.
• Interpreting information - how do customers make use of the information provided from the blogshop? for instance, type of material, colour options, measurements.
• Fabrics - what are the different types of fabrics used for tops, bottoms, dresses respectively?
• Promotions and advertisements - customers may be influenced by the promotions as they may receive freebies if they spend a little more. This can be tied in with the need to shop wisely. 

I will cover these aspects in class and follow up with an activity where students will work in pairs and explore the website based on these aspects. This will allow for a theory-practice link and students learn better when they are able to apply what they have learnt in a real example.